I’ve been presenting on web and social media best practice at The Salvation Army’s European Communications Network gathering in Prague today.

It was a mixed group, with various disciplines represented, so it was a challenge to cover the basic essentials while also stretching the other web practitioners. But we managed to cover topics as diverse as Google In-Page statistics, eye-tracking ‘heat map’ analysis, responsive design for mobile, different approaches to engaging and seeking interaction with website visitors, Facebook Power Editor, Twitter optimisation (including a fine example of the Danish rail operator favouriting a Salvation Army tweet right on cue).

It seemed to go pretty well. Colleagues from Germany and the Netherlands are also sharing some of their experience – I’m looking forward to the segment on harnessing Pinterest. I’m presenting again on Wednesday… this time with a specific focus on Twitter.